Listen. Tell. Transform.

The change you want to see in the world begins with your own story.

Murray Nossel with Book

Why Tell Your Story?

Stories matter. The stories you tell—and the ones you don’t—shape your life and the lives of those around you. Telling your story activates your potential to transform. 

But you must know your story before you can tell it. 

By excavating, crafting, and sharing your story, you can unlock that potential and pave a new path forward. 

You have the power to transform yourself and the world around you. All you need are the tools to tell your story.

Why Story? Why Now?

We want our aspirations to be fulfilled, our actions to make a difference, and our lives to be more meaningful. We all want to be heard, understood, and known in the moments that matter. 

Knowing why you want to use the power of story to achieve these goals and why now is the time you must do it gives you the urgency to move forward. 

Through my work in clinical psychology, filmmaking, academia, and community transformation, I’ve witnessed how the simple act of storytelling is transformational—for individuals, communities, and the world. 

Whether you’re an individual or an organization, I work with you to pinpoint your reason for telling a story and discover why now is the moment for you to tell it. 

Murray Nossel talking to group
Murray Nossel

How Does It Work

As we walk through my 7-step method, you’ll unlock the individual and collective power of your story—now and in the future. This will empower you to:

Discover Your Why

As we work together to uncover your deepest potential, you’ll realize there isn’t a moment to waste in pursuing your life’s mission.

Transform Your Listening

Changing the way you listen to yourself and others will change the narrative of your past, present, and future.

Tell Your Story

By tapping into your body memory to craft your story, you’ll find gems of wisdom, strength, resilience that transform your life and the lives of others.

Achieve Creative Breakthroughs

As a result of our work together you will…

listening

Listen for Possibility

Enhance your awareness of how your listening is shaping your life, your worldview, and your relationships to others.

icon climbing

Face Your Challenges

Relate to painful experiences and problems head-on to clearly see and bridge the gaps keeping you stuck to reach effective solutions. 

speaking

Tell a New Story

Reframe your breakdowns into stories that fulfill your aspirations and empower your actions to make a difference.

Success Stories: What People Are Saying

“I appreciate what Murray says about creating your own container for listening to your own story. I've benefited so much, even just in one conversation, thinking about how to bring a more loving container to my own internal monologues—how to shift that narrative.”

“Anxiety is often about the hyper-analytical meta-processing of what you're doing. I've been conscious of late of how I'm listening to my own internal talking, but not certain about even asking the question of how I could do it differently. So I like the idea that part of it is not shifting the telling, because that's just more words—it's shifting the shape of the internal listening. That seems helpful as a concept and a path.”

Sarah Stillman

MacArthur Foundation "Genius" Award; Staff Writer, The New Yorker; Teaching Faculty, Yale School of Journalism

Sarah Stillman
Mindy Fullilove

“Three members of our family—my mother, my daughter, and me—were transformed by the opportunity to work with Murray. It is remarkable to tell what happened. It forces those of us who are too intellectual to look around. It forces people who are fixed in a negative space to accept that reality might be different. And it helps young people hold their ground in the face of whatever opposition and confusion are out there.”

Mindy Fullilove

“Murray brings the creativity out of me like no one has ever done before. I completely trust him.”

Trisha Mitchell Coburn

Elizabeth Mattis Namgyel

“Murray is a wizard at helping people open up and breathe life into their own stories, and find the depth and magic in their own lives.”

Elizabeth Mattis Namgyel
Buddhist Author and Teacher

Two Ways to Unlock Your Story

Community Transformation

Uplift your community through listening and storytelling to enhance your connections, cross divides, promote mutual understanding, and build empathy.

Whether you are the State Department, a local community, a grassroots organization, a school, or an arts initiative, you can empower your community to achieve its potential.

Group Masterclass

Experience the creative process of working with and learning from others. 

Each participant enters the class with a specific project inspired by the intention of transformation. In the group circle, each member gets to practice telling their own story, listen to others tell theirs, and learn and be inspired by one another. 

Community Transformation

Uplift your community through listening and storytelling to enhance your connections, cross divides, promote mutual understanding, and build empathy.

Whether you are the State Department, a local community, a grassroots organization, a school, or an arts initiative, you can empower your community to achieve its potential.

Group Masterclass

Experience the creative process of working with and learning from others. 

Each participant enters the class with a specific project inspired by the intention of transformation. In the group circle, each member gets to practice telling their own story, listen to others tell theirs, and learn and be inspired by one another. 

My Story

There are a multitude of stories each one of us could tell about our lives. Can we find one that embodies it all? Probably not. Nonetheless some stories stand out as pivotal.

On October 10, 2006 my sister left me 16 voice messages: Murray, mom and dad have been carjacked and held hostage. Three weeks later, I returned to Johannesburg, my birthplace, to listen to my mother’s story of how she convinced the carjackers not to kill her and my father.

Mothers

Photo courtesy of Jonah Markowitz

Murray and family

Subsequently, I have created the World Mother Storytelling project to teach children of all ages how to listen to and retell their mothers’ stories.

The World Mother Project incorporates many of my life’s endeavours, including clinical psychology, film-making, performing, teaching and transforming communities but notably, it’s based on my work with dying AIDS patients which gave rise to the listening and storytelling method.